![]() ![]() It was Wardley, in fact, who first contacted Snoop Dogg's manager in Los Angeles, and then met with Mr. I could not get Snoop Dogg on the phone to ask him, but I did converse with John Wardley, the Vice President of Marketing for Treasury Wine Estates. ![]() Snoop Dogg (image courtesy of Treasury Wine Estates) Presuming that my daughter is entirely correct - and far be it from me to disagree, since she does have very good taste in wine (besides being spoiled by my wine stock, she once lived and worked in a Russian River Valley estate for a year) - why is the 19 Crimes Cali Red an important wine? We don't cause trouble, we don't bother nobody. But among the 715 words (I did an automatic Word count) in the legendary rapper's 4.26-minute song are some pretty happy images, like. So unlike CCW's John Fogerty, he probably wasn't talking about being "stuck in Lodi," our Lodi (hey, at least we have a song!). I also learned that in Snoop's "Lodi Dodi," it's pronounced lawdee-dawdee. In my investigation I learned that Snoop Dogg comes from Long Beach (not NJ), and he was born as Calvin Cordozar Broadus Jr. When I was a teen I listened to Grateful Dead, Jackson Browne, or Joni Mitchell - "old people music" (as my grandkids would call it). I confess to not knowing much about Snoop Dogg, who first "busted out" into public fame as a rapper in 1992, when my daughter was a teenager. Well, I did do some investigation - including immediately contacting Treasury Wine Estates, the 19 Crimes producer, to request a sample of Snoop Dogg's Cali Red (not for some "Lodi Dodi"). Maybe it's a different Lodi.īrand label for Lodi Dodi cannabis named after Snoop Dogg's old (1993) song It would be a cool look.įather: Ok, love, will give that some thought.ĭaughter: Snoop has an old song about Lodi weed.įather: Seriously? Lodi was never known for that!ĭaughter: Ha! It's an old song. You should play it up and try something different. This is big.įather: We announced it on social media a few weeks ago.ĭaughter: Well it just hit mainstream media. Like so many conversations we have these days (she is a busy head librarian in New Mexico), it was by text:ĭaughter: OMG, Snoop Dogg's wine is from Lodi!ĭaughter: Can't wait! You must have an in somewhere. It was my 40-year-old daughter who woke me up to the fact that Snoop Dogg's 19 Crimes Cali Red is an important wine. Lodi grown Petite Sirah, which is the base wine (65%) of Snoop Dogg's 19 Crimes Cali Red blend 14.1% alcohol, which is about par for any commercial California wine (these days many of the state's finest Pinot noirs are higher than that). Not super-sweet like a dessert wine, but just sweet enough to cushion the ripe fruit and generous oak sensations, keeping it from completely drying out the mouth with tannin. And it has what many of the wine cognoscente would describe as a "jammy" finish - code words for super-fruity, or slightly sweet. But while "big" in the nose, on the palate the wine is soft, round, almost cuddly. The aroma mixes black tea, dried herbs, a touch of tobacco/smoke, and red and black berryish fruits. The color is a deep, opaque purplish-ruby with a bright red outer rim. It's not so much what the label on the 2019 19 Crimes Cali Red ($12) says than what it projects: the iconic face of the long celebrated rapper, Snoop Dogg, in muscular black and tan, with slashes of inky red and black marking pen. Snoop Dogg releases an important wine, and it's from Lodi!
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